Loading …
SCALE
from €2,490 · from 5 weeks
SCALE is an individually designed shop system — the feature scope (cart, online payment via Stripe, customer area, admin area) is tailored to your needs. Build time from five weeks depending on tier, designed for online ordering.
SCALE tiers
Starter, Business, or Pro — pick the scope that fits your business.
from 5 weeks
Your first real online shop.
from 8 weeks
Customer accounts, cockpit, automation.
from 12 weeks
Loyalty, configuration, full scale.
from 5 weeks
Your first real online shop.
from 8 weeks
Customer accounts, cockpit, automation.
from 12 weeks
Loyalty, configuration, full scale.
Included in all tiers: multi-page website (mobile-optimized), imprint & privacy policy cleanly integrated, technically prepared for Google, email mailbox (Zoho, 5 addresses), CMS, gallery with lightbox, security foundations (2FA, daily backups, DDoS protection, SSL, spam/bot defense), the website belongs to you, hosting from €20/month, 90 days of post-launch fixes + 30 days of priority support.
The package fits best when:
SCALE isn't a fit if your business is still small and you want to first see whether online sales are worth it. In that case start with GROWTH and upgrade later — the transition is smooth.
Building on LAUNCH and GROWTH — as a full shop system, plus:
No simple form anymore — a full online shop. Customers collect products in the cart, change quantities, add extras, choose sizes or variants. Depending on the tier, up to 50 (Starter), up to 120 (Business), or up to 200 products (Pro) are included. More products available as an add-on (each pack of +50 products for €99).
Sizes, colors, quantities, additional options — whatever your product needs. Depending on the tier: on Starter one variant type (size or color), from Business freely combinable (e.g. sizes S/M/L/XL plus color choice), on Pro additional paid options too (full product configuration).
Promotions like "WELCOME15" or "SEASON20" for 15-20% off. Volume discounts (3+1 free). Time-limited promotions with automatic expiry. You create and manage them yourself in the admin panel.
Credit card, Apple Pay, Google Pay, Klarna, SEPA direct debit — all handled through Stripe. PayPal optionally on top. Cash on delivery or pickup remains possible. Payment is processed in encrypted form via the payment provider.
— with category gallery and lightbox effect. If you need many product images (e.g. a shop with many products), it's best if you supply them prepared — I integrate them technically with no extra editing surcharge. Standard image editing beyond that is available as an add-on (each pack of +20 edited images for €79).
— same as in LAUNCH and GROWTH. After full payment, source code, design, and content are one-hundred-percent yours. You can hand the site to another developer at any time.
Photos: you take them yourself with brief guidance, or hire a photographer directly.
Customers who've ordered once should come back:
customers register, view their past orders, and reorder with one click
saved per account (home, office, family)
individual notes per customer
repeat a previous order with one click
It significantly lowers the friction for the second, third, tenth order.
On SCALE Starter you manage your orders in a simple admin area: see all orders, set the status with one click, and generate printable order tickets. The full business cockpit (live dashboard, analytics, customer list, CSV export) comes from SCALE Business up.
This is the real leap over GROWTH. The admin panel is no longer a simple CMS — it's a business dashboard from which you steer your entire online business:
Revenue today, this week, this month. Number of orders in real time.
every new order arrives instantly by email. Optionally also as a WhatsApp message (sent via Twilio, around 0.5–1 cent per message — typically under €10–15/month at usual order volumes). Set status with a single click: from intake to handover or delivery. Printable kitchen order tickets for your area.
who orders the most? Contact details, order history, average value per customer.
most popular products, revenue trends, delivery vs pickup, average order value. Data you can make decisions on instead of guessing.
discount codes, seasonal offers, time-limited promotions, toggle availability live ("out of stock" with one click).
CSV export of all orders for your tax advisor. Clean, complete, available any time.
A note on usage: The admin panel is more powerful than the simple CMS in GROWTH — you manage not just content but your entire business with it. Depending on tier, one (Starter) or two training sessions (from Business) come with it — 45-60 minutes each, over video call on request — plus a complete video walkthrough, so you don't have to figure it out alone. If you can use the GROWTH CMS, you'll find your way here too.
Points system for returning customers:
every order earns points
for regular customers above certain thresholds
if customers store their birthday and opt in to the newsletter, they automatically receive a birthday email with a discount code. Sent only after double opt-in consent.
classic loyalty promotions that can encourage repeat visits
If you're in hospitality and use a cloud-capable receipt printer (e.g. Star CloudPRNT or Epson Connect), the order system can print kitchen tickets fully remotely with a supported model: the printer itself polls a server address on your website — I walk you through setting up the connection over a video call (server URL in the printer's web interface). A regular USB or LAN thermal printer on your local network can't be reached from the website, which is why a cloud-capable model is needed. The automatic print runs through a server route on your own website (the same infrastructure as the database, login, and orders, covered by hosting from €20/month) — no separate server required. You buy the printer yourself (around €150 to €300 from a specialist retailer). Important: automatic printing is a convenience layer, not the sole delivery path — every order is stored primarily in the database and also delivered by email (optionally WhatsApp); if the printer fails (internet, power, or paper), no order is lost.
Automated emails run in the background — you don't have to do a thing:
Useful for international customers, in tourist areas, or near border regions.
Price: With SCALE Pro, one additional language is included. Each further language — and any additional language on Starter/Business — as an add-on from €349 per language, for sites up to 3,000 words. For very large sites: surcharge after review.
Included in the add-on: technical implementation (language switcher, separate URLs per language, CMS extension, hreflang tags for Google) and full content translation.
Weekly progress updates during development. Three feedback rounds are included. Before go-live there are training sessions (45-60 minutes each, over video call on request): one on Starter, two from Business — CMS and admin panel. Plus a complete video walkthrough of every feature for reference.
Delivery time depending on tier: from 5 weeks (Starter), from 8 weeks (Business), from 12 weeks (Pro) — from when the deposit arrives.
Ninety days of free post-launch fixes for anything that's technically broken.
Thirty days of priority support — response within one business day on technical questions.
From then on you run your online business yourself via the CMS and admin panel. If you need help, there's the BASIC maintenance plan (€49/month) or PLUS (€89/month — including up to one hour of content changes per month). Both optional.
From €2,490, scope to suit your needs. You receive the binding fixed price in the written proposal after the first call. Paid in two halves: fifty percent on order, fifty percent at go-live. Currently no VAT (German small-business VAT exemption, §19 UStG).
Ongoing costs:
No Wynvor subscription, no hidden line items.
Write to me briefly about what you're planning. I get back within one to two days for a free fifteen-minute first call.
Legal note. Imprint, privacy policy, and — where required — a cookie notice are integrated cleanly on the technical side. You as the client provide the legal texts, or have them drawn up or reviewed externally by a lawyer. Wynvor does not provide legal advice and does not warrant the legal compliance of the content. For regulated or licensed industries (e.g. medical professions, legal or tax advice, insurance, financial services) I expressly recommend a prior review by a qualified party.
Search engine visibility. Every package includes the technical foundation for good discoverability (clean meta data, sitemap, structured data depending on the package). I cannot guarantee specific positions or rankings on Google — these depend on factors beyond my control (competition, search behavior, the provider's algorithm changes).
Third-party services. Some features rely on external providers (e.g. hosting via Vercel, email via Zoho, payments via Stripe/PayPal, notifications via Twilio, newsletters via Brevo, analytics via Plausible/Google Analytics). Their own prices, terms, and privacy policies apply; any transaction or usage fees are paid by you directly to the respective provider. The availability and feature scope of these services are beyond my control.