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SCALE
€ 1,890 · 4 weeks
SCALE is a full online shop with cart, online payment via Stripe, customer login, and an admin panel for day-to-day operations. Four weeks to build, but a platform that genuinely drives revenue.
The package fits best when:
SCALE isn't a fit if your business is still small and you want to first see whether online sales are worth it. In that case start with GROWTH and upgrade later — the transition is smooth.
Everything in LAUNCH and GROWTH, plus:
No simple form anymore — a full online shop. Customers collect products in the cart, change quantities, add extras, choose sizes or variants. Up to two hundred products in the shop are included. More products available as an add-on (each pack of +50 products for €99).
Sizes, colors, quantities, additional options — whatever your product needs. For a boutique: sizes S/M/L/XL plus color choice. For a small producer: material options and lot sizes. For coaching: single session or package price.
Promotions like "WELCOME15" or "SEASON20" for 15-20% off. Volume discounts (3+1 free). Time-limited promotions with automatic expiry. You create and manage them yourself in the admin panel.
Credit card, Apple Pay, Google Pay, Klarna, SEPA direct debit — all handled through Stripe. PayPal optionally on top. Cash on delivery or pickup remains possible. Bank-grade secure processing.
— with category gallery and lightbox effect. If you need many product images (e.g. an online shop with more than fifty products), it's best if you supply them prepared — I integrate them technically with no extra editing surcharge. Standard image editing beyond that is available as an add-on (each pack of +20 edited images for €49).
— same as in LAUNCH and GROWTH. After full payment, source code, design, and content are one-hundred-percent yours. You can hand the site to another developer at any time.
Photos: you take them yourself with brief guidance, or hire a photographer directly.
Customers who've ordered once should come back:
customers register, view their past orders, and reorder with one click
saved per account (home, office, family)
individual notes per customer
repeat a previous order with one click
It significantly lowers the friction for the second, third, tenth order.
This is the real leap over GROWTH. The admin panel is no longer a simple CMS — it's a business dashboard from which you steer your entire online business:
Revenue today, this week, this month. Number of orders in real time.
every new order arrives instantly by email. Optionally also as a WhatsApp message (third-party send, around 0.5–1 cent per message — typically under €10–15/month at usual order volumes). Set status with a single click: from intake to handover or delivery. Printable kitchen order tickets for your area.
who orders the most? Contact details, order history, average value per customer.
most popular products, revenue trends, delivery vs pickup, average order value. Data you can make decisions on instead of guessing.
discount codes, seasonal offers, time-limited promotions, toggle availability live ("out of stock" with one click).
CSV export of all orders for your tax advisor. Clean, complete, available any time.
A note on usage: The admin panel is more powerful than the simple CMS in GROWTH — you manage not just content but your entire business with it. Two training calls (45-60 minutes each) and a complete video walkthrough come with it, so you don't have to figure it out alone. If you can use the GROWTH CMS, you'll find your way here too.
Points system for returning customers:
every order earns points
for regular customers above certain thresholds
if customers store their birthday and opt in to the newsletter, they automatically receive a birthday email with a discount code. GDPR-compliant with double opt-in.
classic loyalty promotions that significantly increase repeat visits
If you're in hospitality and use a thermal printer for the kitchen, the order system can print directly to it. An order comes in → it prints automatically. You buy the printer yourself (around €80 to €150 from a specialist retailer, e.g. Epson TM-T20), I set up the connection.
Automated emails run in the background — you don't have to do a thing:
Useful for international customers, in tourist areas, or near border regions.
Price: English as an add-on for €249. Additional languages like Italian or French €249 each. Per language, for sites up to 3,000 words — for very large sites: surcharge after review.
Included in the add-on: technical implementation (language switcher, separate URLs per language, CMS extension, hreflang tags for Google) and full content translation.
Week 1 Briefing call, deposit, concept, first preview
Week 2-3 Shop, payment, and admin panel build,
five to six preview versions, three feedback rounds
Week 4 CMS and admin panel training, testing, go-live, handoverWeekly progress updates during development. Three feedback rounds are included. Before go-live there are two training calls (45-60 minutes each): one for the CMS, one for the admin panel. Plus a complete video walkthrough of every feature for reference.
Delivery time: four weeks from when the deposit arrives.
Ninety days of free post-launch fixes for anything that's technically broken.
Thirty days of priority support — response within one business day on technical questions.
From then on you run your online business yourself via the CMS and admin panel. If you need help, there's the BASIC maintenance plan (€39/month) or PLUS (€79/month — including up to one hour of content changes per month). Both optional.
€1,890 one-time. Fifty percent on order, fifty percent at go-live. Currently no VAT (German small-business VAT exemption, §19 UStG).
Ongoing costs:
No Wynvor subscription, no hidden line items.
Write to me briefly about what you're planning. I get back within one to two days for a free fifteen-minute first call.